Client Mini / BMW  Date 2017
Services content production, influencer campaign, production

 

Challenge

For the launch of his new SUV - The new MINI Countryman - positioned on adventure with friends, we staged the vehicle in a beautiful roadtrip to create authentic content for Mini.

We created a road trip of over 2000 km, from Biarritz to Lisbon, coinciding with the arrival of the new MINI COUNTRYMAN in the concessions.

 

#CountrymanStories

We co-created a LIVE Brand Content that allowed communities to experience the off-road reality of the new MINI COUNTRYMAN, inspire communities on the adventure dimension and unite around the values of friendship. A hashtag was also set up for the occasion: #CountrymanStories

Each day of the road trip, Instastories and Snapchat Stories allowed the communities to live the road trip, check points, discover at the same time as the team the breathtaking adventure landscapes and capture the unique atmosphere of this road trip.

 

Result

  • The video summary of the roadtrip generate more than 1 million views.
  • Selected as the creation of the day by Strategies 
  • 4 page topics in the magazine L' Equipe
  • Bronze award in the automobile category at the Brand Content Grand Prix
     

 

 
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